Promote High-Quality and Sustainable Tourism

Promote High-Quality and Sustainable Tourism*

May 15, 2024

Since the launch of reform and opening up in 1978, and particularly following the 18th CPC National Congress in 2012, China’s tourism sector has experienced burgeoning growth. Host to the world’s largest number of domestic travelers, China has also become both the leading source and a principal destination for international tourism. Tourism has grown from a small and underdeveloped sector into a vast and flourishing market, and become a strategic pillar of the national economy that promotes the people’s wellbeing and their sense of happiness in the new era. China has succeeded in developing a tourism industry with its own unique characteristics.

On the new journey in the new era, our tourism industry faces new opportunities and challenges. Under the guidance of the Thought on Socialism with Chinese Characteristics for a New Era, we must apply the new development philosophy in full, to the letter, and in all fields. We should pursue innovation while leveraging the traditional role of tourism, improve the quality and efficiency of the industry, and integrate its development with that of other sectors. We must coordinate the roles of government and market, supply and demand, conservation and exploitation, domestic and international markets, and development and security. Efforts should be made to improve and modernize the industry and strengthen the sector so that it can raise the quality of life, boost our economy, develop our spiritual home, better present the national image, and facilitate mutual learning among civilizations. Provincial authorities and central departments must strengthen their commitment and dedication to fostering high-quality and sustainable tourism through intensive collaboration for real results.

* Directive on the work of tourism.

(Not to be republished for any commercial or other purposes.)